StoreYa offers a suite of marketing apps to help e-commerce scale faster and smarter. Initially relying solely on marketing activities for customer acquisition, StoreYa decided to test the economic feasibility of incorporating a human touch through a self-assisted funnel.
Preliminary impact assessment
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- Assessment of potential increase of number of paying customers (through a personal outreach, custom demo and a sales proposal) based on the share of sales-qualified leads
- Calculation of expected ROI
- Assessment of technical maturity for a quick deployment of semi-automated inbound sales unit
Inbound Sales Pilot for a leading e-com online marketing SaaS
- Analysis of current processes, ICP, data quality, tech stack, and a suite of products
- Interviews with key stakeholders, including leadership and customer success
- Development of the refined pilot plan with budget estimates and sales strategy
ex-B2B SaaS SMB Sales Team Lead at PandaDoc ($1B+ cap)
E-commerce advertising powered by AI
- Development of the first lead scoring models and critical automations
- Testing sales models to optimize for a shorter sales cycle and higher ACV
- Running sales conversations and bringing in the first contracts
The pilot results were highly satisfying, with an increase of 25-30 new clients per month. We're delighted to collaborate with the expert Arthur and Raised's team.
Eyal Reich
Co-founder and COO of Storeya
- Building sales playbooks (with mechanics description, templates, calls records, etc.) and refining processes to support new hires